Understanding The Parts Of The Brand Identity Prism

When it comes to branding, the brand identity prism is a very popular model used by any brand agency in Dublin Ireland. The model helps the brand designers to create a strong and unforgettable brand image. A marketing professor developed the concept to help brands build and reinforce a strong brand image & identity among potential consumers.

The main characteristics of a brand identity prism are:

Physique: As the name suggests, physique entails all the physical attributes of a brand, like logo, tagline, packaging, brand fonts, colors, and products or services.

Personality: If physique is the face of the brand, personality is the voice of the brand. A brand’s personality sets the tone of your brand. Without a personality, your brand is not complete. When you combine physique and personality, it will humanize your brand.

Relationship: It talks about the relation you share with your customers. It is also how your brand interacts with the customers.

Culture: Culture of a brand means an emergence story, which talks about the core values, mission & vision statement of the brand.

Reflection: It is a trait and characteristic that helps you decide on the ideal target audience of your brand and chisel your brand identity that will appeal to your target audience.

Self-image: Here, the brand identity prism pushes the brand design agency in Dublin Ireland to push their limits and think more creatively. The aspect makes you think how your customers see themselves, what are their hobbies, what they like and what they do not?

Choose the best branding service in Ireland and see how it works for you.

To know more about brand design agency dublin ireland please visit the website

Location: Marina Village, Malahide, Co. Dublin, Ireland

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