Digital Marketing Company

When it comes to branding, the brand identity prism is a very popular model used by any brand agency in Dublin Ireland. The model helps the brand designers to create a strong and unforgettable brand image. A marketing professor developed the concept to help brands build and reinforce a strong brand image & identity among potential consumers. The main characteristics of a brand identity prism are: Physique: As the name suggests, physique entails all the physical attributes of a brand, like logo, tagline, packaging, brand fonts, colors, and products or services. Personality : If physique is the face of the brand, personality is the voice of the brand. A brand’s personality sets the tone of your brand. Without a personality, your brand is not complete. When you combine physique and personality, it will humanize your brand. Relationship: It talks about the relation you share with your customers. It is also how your brand interacts with the customers. Culture: Culture of a brand ...

We have the best of the logo designers in Dublin who will give their supreme shot to create a logo for your brand. However, we would like to tell you the way a logo is designed. Read the following and know the kind of efforts that go into making a logo that stands out in the industry. 1.Brainstorm ideas: Everything starts with an idea. So, the first step in creating a logo is to brainstorm the ideas with the team. It can be done through mind mapping and brainstorming sessions. 2.Creating a mood board: The next step in creating a logo is to create a mood board. A mood board is nothing but a collection of images and colors that conjure up the feeling and message for your logo design. So, you must gather colors, pictures, textures, and fonts to arrange them in a board cohesively. 3.Develop a concept : As you have created a mood board, you have a way to move on to concept development. The process involves taking ideas from the mood board and turning them into actual design. Here, yo...