Digital Marketing Company

Let’s face it! Branding persuades people and push them into the purchasing behavior. That is the power of branding. When done right, it can evoke the most untouched customer and make him head over heels for the brand. The power of branding is its ability to influence behavior. A brand design agency in Dublin Ireland brand companies so the latter can build reputations. A brand with good reputation elicits purchases, advocacy, donations, and shares.             To do so, we add names, logos, taglines, and colors to enterprises so that people can easily identify and assign reputation and attributes of the brand in their mind. Subconsciously, they place the brand in their value system, which also guides their next actions. If they can act to get something they value and see the brand as helpful. The power of branding is nothing superficial, it comes from the deep, subconscious part of our brain that developed some millennia ago. Branding is similar to how th...

A brand’s logo is the first thing that people would notice about it. It is a representation of a brand’s identity and can make a significant impact on how the business is perceived by its customers. But, as time goes, the logo made in the beginning may not reflect the company’s current brand or values. That’s when it is time to revamp the logo.        Nevertheless, the decision to change the logo shouldn’t be taken lightly. There are few things to consider before making any changes. Let us explore them here. You need to revamp your logo when: The logo is outdated When the company changes its focus. When the logo doesn’t work well in different formats When the logo looks too complex. Let us now see the right way to revamp your logo. Check the following points: You must keep it simple – if you are one of those who wishes to add complex typography and designs to reflect the authority of your brand, let us tell you, you will achieve nothing and just confuse ...